Aramex Tbilisi
Brand Opening · Tbilisi
A brand evening for 220 in a converted warehouse — quiet press, single-table format, no stage.

- Year
- 2025
- Format
- Brand opening
- Location
- Tbilisi · Saburtalo
- Guests
- 220
Concept
We composed the evening as a single dinner. 220 guests on one long table down the spine of a converted warehouse — no host table, no separation between brand and guest, no head of the room.
Venue
A nineteenth-century cotton warehouse in the Saburtalo district, taken privately for the evening. We left the original walls and the iron columns; everything else was brought in for one night.

The brand was in the room, not on it.
Atmosphere
The CEO spoke for ninety seconds, standing at her own seat. The press were embedded among the guests, not seated separately. The evening continued for four hours without a programme.
Production details
Format — single dinner, 220 covers, no head table. Press — embedded, no media row. Speeches — one, 90 seconds, unamplified. Documentation — editorial photography, embargoed seven days.






